Disney channel stars from "ANT Farm," "Jessie," "Shake It Up," and "Austin & Ally"
to raise awareness for cyberbullying.
Adam Bonnett, the Senior Vice President of Original Programming for the Disney Channel, had this to say about the new initiative:
As the media platforms and viewing patterns of our audience become more interactive, it’s become more important for us to reinforce the significance of positive social communication. We’re proud to be working with Common Sense Media on this effort, giving an opportunity for our talent to connect with our viewers against cyberbullying, and in support of responsible, respectful behavior on-line and in-person.
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